Starter
For solo explorers piloting ALFI + EDIE.
£19.00one-off
500 tokens
- 500 dual-core tokens
- 1:1 ALFI or EDIE chat
- Personal dashboard
- Basic governance log
Start with who it's for
Pick your route, then choose a plan below. Every price includes 20% VAT; subscriptions cancel anytime.
- Most popular
GCSE students & families
SAMU GCSE companion
From £9.99/month
Or £99.00 for the full year
Paid upfront · VAT included · recurring subscriptionRevise every GCSE subject with worked examples, feedback and a parent portal.
- All GCSE subjects plus wellbeing check-ins
- Parent & teacher updates with consent
- Games Club included in every plan
Choose a SAMU planExplore SAMU freeCancel anytime. Your access continues until the end of your paid period.
Professionals & small teams
ALFI + EDIE Framework
From £19.00 one-off pack
Plan, decide and support people with the strategist and the empath — every step logged.
- Long conversations, memory and voice
- Audit log export and governance analytics
- No subscription — top up when you need
Years 7–11 learners
Games Club
From £4.99/month
Or £49.00 for the full year
Paid upfront · VAT included · recurring subscriptionCurriculum games across 10 subjects with fresh questions every round.
- Scores and personal bests saved
- Family plan for up to three learners
- Phone, tablet and computer
Join Games ClubBrowse the gamesCancel anytime. Your access continues until the end of your paid period.
Schools & organisations
Enterprise
From £999.00 or tailored quote
Multi-seat governance, SSO-ready provisioning and EU AI Act / ISO 42001 reporting.
- Custom personas and approved knowledge
- Role-based access and audit trails
- Named human contact for onboarding
Why customers can buy with confidence
Governed & private by design
Human oversight on consequential decisions, consent before personalisation, UK GDPR-aligned data handling.
How we govern AICancel anytime
Monthly and yearly plans can be cancelled from your account. Token packs never expire into a subscription.
Refund policyVAT-inclusive prices
The price you see is the price you pay — 20% VAT included. Secure checkout by Stripe.
All pricesFree tools to try first
Chat with ALFI + EDIE, use HELIX and the Scenario Builder free — no card required.
Try free
For business
Governed AI for your organisation
Start small with a token pack, train your people, then roll out with Enterprise. All prices include VAT.
- Recommended here
Start today · Consultants, leaders & small teams
ALFI + EDIE token packs
From £19.00 one-off
Strategy, decisions and people support from the strategist and the empath, with every step logged.
- Pro pack (£79.00) suits most teams
- Audit log export and governance analytics
- No subscription: tokens never expire
Build capability · Boards, L&D and delivery teams
AI Learning Pathways courses
£125.00–£395.00 per course
Certified courses on AI governance, responsible AI and generative AI delivery.
- All four courses for £795.00
- Pass mark and downloadable certificate
- Course guides and brochure to share
Roll out · Schools, councils & organisations
Enterprise
From £999.00 or a tailored quote
Multi-seat governance, approved knowledge and EU AI Act / ISO 42001 reporting.
- Role-based access and full audit trails
- Custom personas and approved policies
- Reply within 4 working hours
Governance and audit built in
People stay accountable for consequential decisions. Important interactions are recorded and explainable.
How we govern AIEU AI Act and ISO 42001 guides
Free downloadable guides to help you map your own obligations. They are guidance, not legal advice.
Get the guidesEnterprise reply in 4 working hours
Enterprise enquiries get a reply from a named person within 4 working hours, Monday to Friday.
Send an Enterprise enquiry
Not sure where to start? Tell us what you need.
Framework token packs
Tokens power every ALFI/EDIE interaction. 2 tokens per 1:1 message, 5 per group turn, 1 per voice reply. Buy once, use forever. All prices include VAT at 20%.
Pro
Power users who need both cores in flow.
£79.00one-off
2,500 tokens· Save 17%
- 2,500 dual-core tokens
- Group conversations (ALFI + EDIE)
- Personalisation memory
- Audit log CSV export
- Voice replies
Studio
Small teams with governance obligations.
£249.00one-off
10,000 tokens· Save 35%
- 10,000 dual-core tokens
- Boardroom RBAC (admin / reviewer / participant)
- Governance & RBAC analytics
- Priority model routing
- Bulk approve / undo windows
Enterprise
Organisations operationalising AI governance.
£999.00one-off
50,000 tokens· Save 48%
- 50,000 dual-core tokens
- SSO-ready provisioning
- Multi-seat governance
- Custom personas & system prompts
- EU AI Act + ISO 42001 reporting pack
Compare features
A full side-by-side of what's included in every Framework tier — and every SAMU plan.
Framework
| Features | Starter £19.00 · 500 tokens | Pro £79.00 · 2,500 tokens | Studio £249.00 · 10,000 tokens | Enterprise £999.00 · 50,000 tokens |
|---|---|---|---|---|
| Core platform | ||||
| Dual-core tokens included | 500 | 2,500 | 10,000 | 50,000 |
| 1:1 ALFI or EDIE chat | ||||
| Group conversations (ALFI + EDIE) | ||||
| Voice replies | ||||
| Personalisation memory | ||||
| Priority model routing | ||||
| Governance & audit | ||||
| Basic governance log | ||||
| Audit log CSV export | ||||
| Boardroom RBAC | ||||
| Bulk approve / undo windows | ||||
| EU AI Act + ISO 42001 reporting pack | ||||
| Collaboration & scale | ||||
| Personal dashboard | ||||
| Every app in the framework unlocked | ||||
| Enterprise Control Centre | ||||
| Multi-seat governance | ||||
| SSO-ready provisioning | ||||
| Custom personas & system prompts | ||||
| Support | ||||
| Community + docs | ||||
| Email support | ||||
| Priority support | ||||
| Dedicated success manager | ||||
SAMU GCSE
| Features | Learner £9.99/mo · £99.00/yr · 1 student | Achiever £19.99/mo · £199.00/yr · 1 student | Family £34.99/mo · £349.00/yr · Up to 3 students | Classroom £49.99/mo · £499.00/yr · Up to 30 students |
|---|---|---|---|---|
| Learning | ||||
| Students included | 1 | Up to 3 | Up to 30 | |
| All 7 GCSE subjects | ||||
| Prompt history & auto-save | ||||
| Voice answers | ||||
| Per-subject ALFI/EDIE tuning | ||||
| Wellbeing & oversight | ||||
| Wellbeing check-ins | ||||
| Parent & Educator Portal | ||||
| Study curfews & nudges | ||||
| Bulk wellbeing oversight | ||||
| Educator tools | ||||
| Educator dashboards | ||||
| Cohort analytics & exports | ||||
SAMU GCSE companion
Monthly or yearly plans for Year 10–11 students. Yearly saves ~2 months versus monthly. All prices include VAT at 20%.
SAMU Learner
Personal GCSE and KS3 companion for one student.
1 student
- Monthly
- £9.99
- per month
- Full year
- £99.00
- paid upfront
Save 17% yearly against 12 monthly payments.
VAT included at 20%.
Billed yearly · £99.00 every year
- All 7 GCSE subjects
- 45 Live Avatar minutes a month + unlimited text chat
- Wellbeing check-ins
- Prompt history & auto-save
Cancel anytime. Your access continues until the end of your paid period.
SAMU Achiever
Multi-subject revision with more live avatar time.
1 student
- Monthly
- £19.99
- per month
- Full year
- £199.00
- paid upfront
Save 17% yearly against 12 monthly payments.
VAT included at 20%.
Billed yearly · £199.00 every year
- Everything in Learner
- 120 Live Avatar minutes a month + unlimited text chat
- Voice answers
- Per-subject ALFI/EDIE tuning
Cancel anytime. Your access continues until the end of your paid period.
SAMU Family
Households juggling several Year 7–11 schedules.
Up to 3 students
- Monthly
- £34.99
- per month
- Full year
- £349.00
- paid upfront
Save 17% yearly against 12 monthly payments.
VAT included at 20%.
Billed yearly · £349.00 every year
- Everything in Achiever
- 250 Live Avatar minutes a month for the account
- Parent & Educator Portal
- Study curfews & nudges
Cancel anytime. Your access continues until the end of your paid period.
SAMU Classroom
Tutors & schools running cohort revision.
Up to 30 students
- Monthly
- £49.99
- per month
- Full year
- £499.00
- paid upfront
Save 17% yearly against 12 monthly payments.
VAT included at 20%.
Billed yearly · £499.00 every year
- Everything in Family
- Educator dashboards
- Cohort analytics & exports
- Bulk wellbeing oversight
Cancel anytime. Your access continues until the end of your paid period.
Apps: what's free, what's paid
Every app in the library is listed here so you can see exactly how it is licensed. Assistive apps and the NEET pathway are free and always will be.
| App | Access | Price |
|---|---|---|
| ALFI | Framework plan | Token packs from £19 |
| EDIE | Framework plan | Token packs from £19 |
| HELIX support agent | Free | Free for everyone |
| Games Club | Subscription | From £4.99 a month · included with SAMU plans · one free game per year group |
| Framework overview | Free | Free |
| App library | Free | Free |
| News & feeds | Free | Free |
| Help centre | Free | Free |
| Governance portal | Framework plan | Studio & Enterprise |
| SAMU — GCSE companion | Subscription | From £9.99/month |
| TRAC — Years 7–11 | Subscription | Included with SAMU plans |
| Study Buddy Builder | Subscription | Included with SAMU plans |
| AGS Training Academy | One-off purchase | Free & paid courses (£49–£795) |
| NEET pathway | Free | Free — always |
| 1in Accessibility Toolkit | Free | Free — always |
| Sign Languages | Free | Free — always |
| Wellbeing check-ins | Free | Free — always |
| Accessibility toolkit | Free | Free — always |
| AGS Boardroom | Framework plan | Studio & Enterprise |
| Codify | Framework plan | Pro and above |
| Scenario Builder | Framework plan | Pro and above |
| Enterprise Control Centre | Framework plan | Enterprise only |
Free vs paid — what each plan unlocks
10 of our 22 apps are free in full, including every assistive tool and the NEET pathway. The rest give you a free way in, then unlock more with a Framework token pack, a SAMU plan, or a one-off course purchase.
Framework
| App | Free | Paid unlocks | Unlocked by |
|---|---|---|---|
| ALFIFramework plan | Guided tour and sample conversation | Unlimited ALFI chat, voice replies, personalisation memory | Framework token pack (Starter and above) |
| EDIEFramework plan | Guided tour and sample conversation | Unlimited EDIE chat, group sessions with ALFI, audit CSV export | Framework token pack (Starter and above) |
| HELIX support agentFree | Full support agent, escalation to AGS staff, billing questions | Nothing held back — this app is free in full | Free for everyone |
| Framework overviewFree | Framework overview, ethics guide, governance policies | Nothing held back — this app is free in full | Free for everyone |
| App libraryFree | Full app library and this comparison matrix | Nothing held back — this app is free in full | Free for everyone |
| News & feedsFree | Curated educational and governance feeds | Nothing held back — this app is free in full | Free for everyone |
| Help centreFree | Help centre, HELIX chat, sitemap | Nothing held back — this app is free in full | Free for everyone |
| Governance portalFramework plan | Read-only governance policies and registers | RBAC analytics, EU AI Act and ISO 42001 reporting pack, multi-seat oversight | Framework Studio or Enterprise |
Educational
| App | Free | Paid unlocks | Unlocked by |
|---|---|---|---|
| Games ClubSubscription | One full curriculum game per year group, no account needed | All 22 games across ten subjects, saved scores and personal bests | Games Club plan, any SAMU plan, or Framework Enterprise |
| SAMU — GCSE companionSubscription | Intro video, subject picker, one practice pop quiz | All GCSE subjects, spaced repetition, mastery dashboard, wellbeing check-ins, voice answers | SAMU Learner, Family or Classroom plan |
| TRAC — Years 7–11Subscription | Intro video with captions and transcript, subject overview | Years 7, 8 and 9 study suite, avatar tutors, progress tracking | Any SAMU plan |
| Study Buddy BuilderSubscription | Sample study buddy bundle | Unlimited saved buddies, cross-device sync, exportable revision packs | Any SAMU plan |
| AGS Training AcademyOne-off purchase | Free foundation courses, AI Q&A, NEET and SEN pathways | Educator CPD course (£49), Business and L&D course (£79), certificates | One-off course purchase |
| NEET pathwayFree | Every feature, no payment required | Nothing held back — this app is free in full | Free — always |
Assistive
| App | Free | Paid unlocks | Unlocked by |
|---|---|---|---|
| 1in Accessibility ToolkitFree | All 45 checklist items, scoring, action plans, PDF and CSV reports | Nothing held back — this app is free in full | Free — always |
| Sign LanguagesFree | Sign Languages tools, BSL-informed signer, captions, PDF and DOCX export | Nothing held back — this app is free in full | Free — always |
| Wellbeing check-insFree | Check-ins and safeguarding signposting | Nothing held back — this app is free in full | Free — always |
| Accessibility toolkitFree | Contrast, motion, reading and sign-language preferences | Nothing held back — this app is free in full | Free — always |
Business
| App | Free | Paid unlocks | Unlocked by |
|---|---|---|---|
| AGS BoardroomFramework plan | Read-only boardroom walkthrough | Live boardroom sessions, RBAC roles, bulk approvals, feedback analytics | Framework Studio or Enterprise |
| CodifyFramework plan | Sample policy codification | Unlimited codification runs and exportable control mappings | Framework Pro and above |
| Scenario BuilderFramework plan | One rehearsal scenario and shareable link | Full template set, role personalisation, AI review, certificates | Framework Pro and above |
| Enterprise Control CentreFramework plan | Public overview of what Enterprise unlocks | Every app in the framework unlocked, account-wide token and seat oversight, launcher for each app, named success contact | Framework Enterprise |
Prices are in pounds sterling and include the plans listed on this page. Ask HELIX if you need help choosing.
AGS Training Academy courses
One-off purchases with lifetime access, CPD hours and a certificate. Free courses need no payment — just enrol.
Educators & SENCOs
Educator CPD course
£49.00
One-off · lifetime access
Business & L&D teams
Business & L&D course
£79.00
One-off · lifetime access
Boards, executives & senior leaders
AI Governance Leadership
£395.00
One-off · lifetime access
Engineering leads & developers
Generative AI in Software Delivery
£345.00
One-off · lifetime access
Any professional
Responsible AI for Professionals
£145.00
One-off · lifetime access
Teachers, SENCOs & school leaders
AI in Education & SEND
£125.00
One-off · lifetime access
Full programme
AI Learning Pathways Programme (all four courses)
£795.00
One-off · lifetime access
Schools, councils and AGS governance retainers
Monthly packages agreed under a written contract. Prices include VAT. Request a package and our team will confirm the agreement, onboarding and invoicing with you.
Schools, academies and councils
Shared Live Avatar minutes for a whole cohort, with text chat always available.
Secondary schools (Years 7–11), up to 100 pupils
School Cohort
£499.00 / month
3,000 pooled Live Avatar minutes a month + unlimited text chat
Multi-academy trusts, up to 500 pupils
Academy Trust
£1,999.00 / month
15,000 pooled Live Avatar minutes a month + unlimited text chat
County councils and inclusion units
Local Authority / Council
£4,500.00 / month
40,000 pooled Live Avatar minutes a month + unlimited text chat
AGS industrial and governance retainers
Advisory support tools for governance and operations. Decisions stay with your accountable staff.
SME tech and regulated start-ups
Governance Starter
£750.00 / month
ALFI strategy assistant with ITIL/COBIT-aligned audit support
Critical infrastructure and industrial operators
Enterprise Operations
£2,500.00 / month
HELIX operations agent with telephony support
High-compliance and GovTech organisations
Sovereign Industrial
£6,500.00 / month
Dedicated workers and on-premises gateway option
Built on Lovable Cloud · Built with GDPR in mind · Reporting mapped to the EU AI Act and ISO/IEC 42001 · Cancel any time.
Where to go next
- No subscription — buy onceToken packs that never expire, and what stays free forever.
- Starter pack — £19 one-offThe cheapest way in, bought once with nothing to cancel.
- Studio pack — governed AI for small teamsRoles, analytics and audit export, still bought once.
- Enterprise — every app unlockedOne purchase unlocks the whole catalogue, plus the Control Centre.
- For individuals and familiesEveryday support with EDIE and GCSE study with SAMU, in plain English.
- The ALFI + EDIE FrameworkHow Codify, Personalise and Govern fit together.
- SAMU — GCSE study companionSubject revision with an AI tutor that shows its working.