Transparent pricing

Find your plan

The dual-core ALFI + EDIE framework scales with you — from solo explorers to organisations operationalising AI governance. Request a personalised quote or start instantly.

Framework token packs

Tokens power every ALFI/EDIE interaction. 2 tokens per 1:1 message, 5 per group turn, 1 per voice reply. Buy once, use forever. All prices include VAT at 20%.

Starter

For solo explorers piloting ALFI + EDIE.

£19.00one-off

500 tokens

500 dual-core tokens
1:1 ALFI or EDIE chat
Personal dashboard
Basic governance log

What Starter is for

Pro

Power users who need both cores in flow.

£79.00one-off

2,500 tokens· Save 17%

2,500 dual-core tokens
Group conversations (ALFI + EDIE)
Personalisation memory
Audit log CSV export
Voice replies

Studio

Small teams with governance obligations.

£249.00one-off

10,000 tokens· Save 35%

10,000 dual-core tokens
Boardroom RBAC (admin / reviewer / participant)
Governance & RBAC analytics
Priority model routing
Bulk approve / undo windows

What Studio is for

Enterprise

Organisations operationalising AI governance.

£999.00one-off

50,000 tokens· Save 48%

50,000 dual-core tokens
SSO-ready provisioning
Multi-seat governance
Custom personas & system prompts
EU AI Act + ISO 42001 reporting pack

What Enterprise is for

Compare features

A full side-by-side of what's included in every Framework tier — and every SAMU plan.

Framework

Framework token pack feature comparison
Features	Starter £19.00 · 500 tokens	Pro £79.00 · 2,500 tokens	Studio £249.00 · 10,000 tokens	Enterprise £999.00 · 50,000 tokens
Core platform
Dual-core tokens included	500	2,500	10,000	50,000
1:1 ALFI or EDIE chat
Group conversations (ALFI + EDIE)
Voice replies
Personalisation memory
Priority model routing
Governance & audit
Basic governance log
Audit log CSV export
Boardroom RBAC
Bulk approve / undo windows
EU AI Act + ISO 42001 reporting pack
Collaboration & scale
Personal dashboard
Every app in the framework unlocked
Enterprise Control Centre
Multi-seat governance
SSO-ready provisioning
Custom personas & system prompts
Support
Community + docs
Email support
Priority support
Dedicated success manager

SAMU GCSE

SAMU plan feature comparison
Features	Learner £9.99/mo · 1 student	Family £19.99/mo · Up to 3 students	Classroom £49.99/mo · Up to 30 students
Learning
Students included	1	Up to 3	Up to 30
All 7 GCSE subjects
Prompt history & auto-save
Voice answers
Per-subject ALFI/EDIE tuning
Wellbeing & oversight
Wellbeing check-ins
Parent & Educator Portal
Study curfews & nudges
Bulk wellbeing oversight
Educator tools
Educator dashboards
Cohort analytics & exports

SAMU GCSE companion

Monthly or yearly plans for Year 10–11 students. Yearly saves ~2 months versus monthly. All prices include VAT at 20%.

SAMU Learner

Personal GCSE companion for one student.

1 student

£99.00/yr

Save 17% vs monthly

All 7 GCSE subjects
Wellbeing check-ins
Prompt history & auto-save
Voice answers

Best for families

SAMU Family

Households juggling several Year-10/11 schedules.

Up to 3 students

£199.00/yr

Save 17% vs monthly

Everything in Learner
Parent & Educator Portal
Per-subject ALFI/EDIE tuning
Study curfews & nudges

SAMU Classroom

Tutors & schools running cohort revision.

Up to 30 students

£499.00/yr

Save 17% vs monthly

Everything in Family
Educator dashboards
Cohort analytics & exports
Bulk wellbeing oversight

Apps: what's free, what's paid

Every app in the library is listed here so you can see exactly how it is licensed. Assistive apps and the NEET pathway are free and always will be.

Access model for each app in the library
App	Access	Price
ALFI	Framework plan	Token packs from £19
EDIE	Framework plan	Token packs from £19
HELIX support agent	Free	Free for everyone
Games Club	Subscription	From £4.99 a month · included with SAMU plans · one free game per year group
Framework overview	Free	Free
App library	Free	Free
News & feeds	Free	Free
Help centre	Free	Free
Governance portal	Framework plan	Studio & Enterprise
SAMU — GCSE companion	Subscription	From £9.99/month
TRAC — Years 7–11	Subscription	Included with SAMU plans
Study Buddy Builder	Subscription	Included with SAMU plans
AGS Training Academy	One-off purchase	Free & paid courses (£49–£79)
NEET pathway	Free	Free — always
1in Accessibility Toolkit	Free	Free — always
Sign Languages	Free	Free — always
Wellbeing check-ins	Free	Free — always
Accessibility toolkit	Free	Free — always
AGS Boardroom	Framework plan	Studio & Enterprise
Codify	Framework plan	Pro and above
Scenario Builder	Framework plan	Pro and above
Enterprise Control Centre	Framework plan	Enterprise only

Free vs paid — what each plan unlocks

10 of our 22 apps are free in full, including every assistive tool and the NEET pathway. The rest give you a free way in, then unlock more with a Framework token pack, a SAMU plan, or a one-off course purchase.

Framework

Framework apps: free inclusions compared with what a paid plan unlocks.
App	Free	Paid unlocks	Unlocked by
ALFIFramework plan	Guided tour and sample conversation	Unlimited ALFI chat, voice replies, personalisation memory	Framework token pack (Starter and above)
EDIEFramework plan	Guided tour and sample conversation	Unlimited EDIE chat, group sessions with ALFI, audit CSV export	Framework token pack (Starter and above)
HELIX support agentFree	Full support agent, escalation to AGS staff, billing questions	Nothing held back — this app is free in full	Free for everyone
Framework overviewFree	Framework overview, ethics guide, governance policies	Nothing held back — this app is free in full	Free for everyone
App libraryFree	Full app library and this comparison matrix	Nothing held back — this app is free in full	Free for everyone
News & feedsFree	Curated educational and governance feeds	Nothing held back — this app is free in full	Free for everyone
Help centreFree	Help centre, HELIX chat, sitemap	Nothing held back — this app is free in full	Free for everyone
Governance portalFramework plan	Read-only governance policies and registers	RBAC analytics, EU AI Act and ISO 42001 reporting pack, multi-seat oversight	Framework Studio or Enterprise

Educational

Educational apps: free inclusions compared with what a paid plan unlocks.
App	Free	Paid unlocks	Unlocked by
Games ClubSubscription	One full curriculum game per year group, no account needed	All 22 games across ten subjects, saved scores and personal bests	Games Club plan, any SAMU plan, or Framework Enterprise
SAMU — GCSE companionSubscription	Intro video, subject picker, one practice pop quiz	All GCSE subjects, spaced repetition, mastery dashboard, wellbeing check-ins, voice answers	SAMU Learner, Family or Classroom plan
TRAC — Years 7–11Subscription	Intro video with captions and transcript, subject overview	Years 7, 8 and 9 study suite, avatar tutors, progress tracking	Any SAMU plan
Study Buddy BuilderSubscription	Sample study buddy bundle	Unlimited saved buddies, cross-device sync, exportable revision packs	Any SAMU plan
AGS Training AcademyOne-off purchase	Free foundation courses, AI Q&A, NEET and SEN pathways	Educator CPD course (£49), Business and L&D course (£79), certificates	One-off course purchase
NEET pathwayFree	Every feature, no payment required	Nothing held back — this app is free in full	Free — always

Assistive

Assistive apps: free inclusions compared with what a paid plan unlocks.
App	Free	Paid unlocks	Unlocked by
1in Accessibility ToolkitFree	All 45 checklist items, scoring, action plans, PDF and CSV reports	Nothing held back — this app is free in full	Free — always
Sign LanguagesFree	Sign Languages tools, BSL-informed signer, captions, PDF and DOCX export	Nothing held back — this app is free in full	Free — always
Wellbeing check-insFree	Check-ins and safeguarding signposting	Nothing held back — this app is free in full	Free — always
Accessibility toolkitFree	Contrast, motion, reading and sign-language preferences	Nothing held back — this app is free in full	Free — always

Business

Business apps: free inclusions compared with what a paid plan unlocks.
App	Free	Paid unlocks	Unlocked by
AGS BoardroomFramework plan	Read-only boardroom walkthrough	Live boardroom sessions, RBAC roles, bulk approvals, feedback analytics	Framework Studio or Enterprise
CodifyFramework plan	Sample policy codification	Unlimited codification runs and exportable control mappings	Framework Pro and above
Scenario BuilderFramework plan	One rehearsal scenario and shareable link	Full template set, role personalisation, AI review, certificates	Framework Pro and above
Enterprise Control CentreFramework plan	Public overview of what Enterprise unlocks	Every app in the framework unlocked, account-wide token and seat oversight, launcher for each app, named success contact	Framework Enterprise

Prices are in pounds sterling and include the plans listed on this page. Ask HELIX if you need help choosing.

AGS Training Academy courses

One-off purchases with lifetime access, CPD hours and a certificate. Free courses need no payment — just enrol.

Educators & SENCOs

Educator CPD course

£49.00

One-off · lifetime access

Business & L&D teams

Business & L&D course

£79.00

One-off · lifetime access

Boards, executives & senior leaders

AI Governance Leadership

£395.00

One-off · lifetime access

Engineering leads & developers

Generative AI in Software Delivery

£345.00

One-off · lifetime access

Any professional

Responsible AI for Professionals

£145.00

One-off · lifetime access

Teachers, SENCOs & school leaders

AI in Education & SEND

£125.00

One-off · lifetime access

Full programme

AI Learning Pathways Programme (all four courses)

£795.00

One-off · lifetime access

Need a personalised plan?

Organisations with governance obligations, custom personas, or multi-seat deployments — talk to us and we'll tailor a package around your requirements.

Built on Lovable Cloud · Built with GDPR in mind · Reporting mapped to the EU AI Act and ISO/IEC 42001 · Cancel any time.

Governance Portal·Ethics Guide·Help & FAQs

Find your plan

Framework token packs

Starter

Pro

Studio

Enterprise

Compare features

Framework

SAMU GCSE

SAMU GCSE companion

SAMU Learner

SAMU Family

SAMU Classroom

Apps: what's free, what's paid

Framework

Educational

Assistive

Business

AGS Training Academy courses

Educator CPD course

Business & L&D course

AI Governance Leadership

Generative AI in Software Delivery

Responsible AI for Professionals

AI in Education & SEND

AI Learning Pathways Programme (all four courses)

Need a personalised plan?

Where to go next