Is this an AI for personal use, or only for businesses?

Both, but they are separate paths. This page covers personal and family use: EDIE for supportive everyday conversation and SAMU for GCSE study. The governance tooling, boardroom and compliance features live on the business pages and you do not need to touch them.

How much does it cost for one person?

The ALFI + EDIE assistants are bought once. A token pack starts at £19.00 and the tokens stay on your account with no monthly charge; prices include VAT at 20%. SAMU, the GCSE companion, is the one part sold as a plan, from £9.99 a month, because it is used daily through a school term.

Is it safe for my child to use?

SAMU is built for GCSE-age study with parent and educator oversight: progress and target grades are visible, study curfews can be set, and wellbeing signals are surfaced rather than hidden. It is a study companion, not a replacement for a teacher or for adult judgement, and any concern about a child's safety should go to a designated safeguarding lead, not to an assistant.

Will it do my child's homework for them?

It is designed not to. SAMU works through problems and shows its reasoning so the student can follow the method, and our guides say plainly where AI help stops and where a school would call it cheating.

Do I have to talk to a chatbot about my feelings?

No. EDIE is there when supportive conversation helps and is easy to ignore when it does not. Wellbeing check-ins are free, optional and never a condition of using anything else.

Can I try it before paying?

Yes. The ALFI and EDIE guest demos need no account, and the accessibility toolkit, sign language studio, wellbeing check-ins and HELIX help assistant are free permanently.

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For individuals and families

AI for individuals and families: wellbeing support and GCSE study

Most of what you will read about AI is aimed at organisations. This page is not. If you want a supportive assistant for everyday life, or a study companion that helps a Year 10 or Year 11 student revise without doing the work for them, this is the short version — in plain English, with the price stated up front.

Buy a token pack — one-off Try a free demo first

Two things people actually use it for

Everyday support — EDIE

EDIE is the empathetic side of the framework: a calm, patient assistant for thinking something through, planning a difficult week or talking yourself into starting. It does not diagnose, and it does not pretend to be a therapist.

How EDIE works

GCSE revision — SAMU

SAMU covers seven GCSE subjects, works through method rather than handing over answers, and keeps parents in the loop with progress, target grades and study curfews.

How SAMU works

Safeguarding and screen time

Every family question we get is about the same two things: is it safe, and how long should they be on it. Both are answered in the open, with escalation guidance for when something is genuinely worrying.

Safeguarding guidance

What it costs a household

All prices on this page include VAT at 20%.

ALFI + EDIE — bought once

A token pack from £19.00, paid once. Tokens do not expire and a quiet month costs nothing.

Buy a token pack — one-off

See the £19.00 Starter pack

SAMU — a monthly or yearly plan

From £9.99 a month for one student, or £19.99 for up to three with the parent portal. It is a plan because it is used daily across a term, and we would rather say so than dress it up as a one-off.

Start a SAMU plan

Free, with no card and no countdown

Guest demos of ALFI and EDIE — no account needed
Wellbeing check-ins
1in Accessibility Toolkit
Sign Languages
GCSE Maths and English revision guides
HELIX help assistant

Questions families ask first

Is this an AI for personal use, or only for businesses?: Both, but they are separate paths. This page covers personal and family use: EDIE for supportive everyday conversation and SAMU for GCSE study. The governance tooling, boardroom and compliance features live on the business pages and you do not need to touch them.
How much does it cost for one person?: The ALFI + EDIE assistants are bought once. A token pack starts at £19.00 and the tokens stay on your account with no monthly charge; prices include VAT at 20%. SAMU, the GCSE companion, is the one part sold as a plan, from £9.99 a month, because it is used daily through a school term.
Is it safe for my child to use?: SAMU is built for GCSE-age study with parent and educator oversight: progress and target grades are visible, study curfews can be set, and wellbeing signals are surfaced rather than hidden. It is a study companion, not a replacement for a teacher or for adult judgement, and any concern about a child's safety should go to a designated safeguarding lead, not to an assistant.
Will it do my child's homework for them?: It is designed not to. SAMU works through problems and shows its reasoning so the student can follow the method, and our guides say plainly where AI help stops and where a school would call it cheating.
Do I have to talk to a chatbot about my feelings?: No. EDIE is there when supportive conversation helps and is easy to ignore when it does not. Wellbeing check-ins are free, optional and never a condition of using anything else.
Can I try it before paying?: Yes. The ALFI and EDIE guest demos need no account, and the accessibility toolkit, sign language studio, wellbeing check-ins and HELIX help assistant are free permanently.

Running AI in an organisation instead? The business path covers governance, oversight and compliance.