ALFI — The Strategist
Adaptive Leadership, Foresight & Intelligence.
Your executive partner for decision-making, planning and optimisation. Clear, precise and confident — the clarity of a great management consultant, available on demand.
ALFI capabilities
Strategic planning
Frames decisions with clear options, trade-offs and recommended next steps.
Foresight & analysis
Pattern recognition across data, projects and policy to anticipate outcomes.
Governance
Corporate, operational and PMO-style governance baked into every assistant.
Orchestration
Coordinates multiple AI agents, tools and workflows toward a single goal.
Adaptive playbooks
Updates plans as context changes — never rigid, always principled.
Executive partner
A second brain for founders, leaders, educators and parents alike.
Summary: ALFI introduces itself as your Adaptive Leadership, Foresight and Intelligence partner — an executive strategist on demand for leaders, founders, educators and organisations.
Read full transcriptWatch first: welcome to ALFI and how to set up
ALFI introduces the app, then walks through the microphone, speakers and browser permissions a live spoken conversation needs. 1 min 32 sec, captions always on.
ALFI:ALFI is a live avatar you can speak with, or type to instead.
Chapters
Transcript
The transcript is hidden. Select Show transcript to read everything narrated in this tour.
Microphone and speaker check
A spoken conversation with ALFI needs a working microphone and sound. Run both checks below. If either fails you can still type — the answers are the same.
1. Microphone
Not tested yet. Choose Test my microphone, then say a few words.
2. Speakers or headphones
Not tested yet. Choose Play test sound — you should hear a short tone.
Hardware
- A microphone — built into your laptop, phone or a headset.
- Speakers or headphones. A headset avoids echo.
- No camera needed: the assistant never sees you.
- On a phone or tablet, come off silent mode and raise the volume.
Software
- An up-to-date Chrome, Edge, Safari or Firefox — nothing to install.
- Choose Allow when the browser asks for the microphone.
- Blocked before? Reset it from the padlock in the address bar, then reload.
- Close other apps holding the microphone, such as a video call.
Privacy and alternatives
- Your microphone is only live while a conversation is running.
- Typed chat gives the same answers with no audio at all.
- Captions are on by default and every clip has a transcript.
- A written summary sits beside the avatar for reading instead.
Chat with ALFI Live
Ask ALFI anything in real time using the live avatar below.
Loading ALFI Live avatar and chat.
ALFI Live avatar video
Press Start live conversation to speak with ALFI. If the call can't connect, a VPN, firewall or corporate network is usually blocking live video — try another network, use the option, or just type to ALFI in the chat instead.
Chat with ALFI
Chat with ALFI
Plan, decide, foresee. Ask, attach files (images, PDFs, docs, audio, video), or use the mic — ALFI listens.
ALFI is an AI assistant. Replies may be incomplete or wrong, and are not professional, legal, medical or safeguarding advice. Check anything important with a person.
AI support, not professional advice. Don't share personal details. How we keep chats safe
ALFI can make mistakes. Images & PDFs up to 8MB. For wellbeing crises, contact a trusted adult or Samaritans 116 123 (UK) / 999 in an emergency.
Text alternative & transcript for ALFI Live
ALFI is a live strategy companion. The video on the left is an interactive avatar you can speak with; the chat on the right is the text-equivalent channel — everything the avatar can discuss can also be typed and read.
What ALFI covers
- Strategic sparring
- Pressure-test a decision, plan, or narrative with ALFI acting as an experienced counterpart who asks clarifying questions before advising.
- Foresight & scenarios
- Explore short- and long-range scenarios, second-order effects, and the signals worth watching for a market, team, or initiative.
- Framework grounding
- Connects your question to the ALFI framework pillars — Adaptive leadership, Foresight, and Intelligence — so you can keep going in the reading pack.
Download ALFI intro transcript (VTT)
The live avatar is an interactive stream, so a full verbatim transcript isn't available. The chat panel above is a keyboard- and screen-reader-accessible text equivalent — type your question and ALFI will reply in text.
1-2-1 vs group chat — how your data is handled
Click any card to see the exact privacy rule for that mode. Two chat modes, one governance model.
All rules are enforced server-side by row-level security and audited on every request.
For business
Governed AI for your organisation
Start small with a token pack, train your people, then roll out with Enterprise. All prices include VAT.
- Recommended here
Start today · Consultants, leaders & small teams
ALFI + EDIE token packs
From £19.00 one-off
Strategy, decisions and people support from the strategist and the empath, with every step logged.
- Pro pack (£79.00) suits most teams
- Audit log export and governance analytics
- No subscription: tokens never expire
Build capability · Boards, L&D and delivery teams
AI Learning Pathways courses
£125.00–£395.00 per course
Certified courses on AI governance, responsible AI and generative AI delivery.
- All four courses for £795.00
- Pass mark and downloadable certificate
- Course guides and brochure to share
Roll out · Schools, councils & organisations
Enterprise
From £999.00 or a tailored quote
Multi-seat governance, approved knowledge and EU AI Act / ISO 42001 reporting.
- Role-based access and full audit trails
- Custom personas and approved policies
- Reply within 4 working hours
Governance and audit built in
People stay accountable for consequential decisions. Important interactions are recorded and explainable.
How we govern AIEU AI Act and ISO 42001 guides
Free downloadable guides to help you map your own obligations. They are guidance, not legal advice.
Get the guidesEnterprise reply in 4 working hours
Enterprise enquiries get a reply from a named person within 4 working hours, Monday to Friday.
Send an Enterprise enquiry
Not sure where to start? Tell us what you need.
Which plan fits you?
Start free, then choose the plan that matches what you need. All prices include VAT.
- Recommended here
Professionals & small teams
ALFI + EDIE Framework
From £19.00 one-off pack
Plan, decide and support people with the strategist and the empath — every step logged.
- Long conversations, memory and voice
- Audit log export and governance analytics
- No subscription — top up when you need
GCSE students & families
SAMU GCSE companion
From £9.99/month
Or £99.00 for the full year
Paid upfront · VAT included · recurring subscriptionRevise every GCSE subject with worked examples, feedback and a parent portal.
- All GCSE subjects plus wellbeing check-ins
- Parent & teacher updates with consent
- Games Club included in every plan
Choose a SAMU planExplore SAMU freeCancel anytime. Your access continues until the end of your paid period.
Years 7–11 learners
Games Club
From £4.99/month
Or £49.00 for the full year
Paid upfront · VAT included · recurring subscriptionCurriculum games across 10 subjects with fresh questions every round.
- Scores and personal bests saved
- Family plan for up to three learners
- Phone, tablet and computer
Join Games ClubBrowse the gamesCancel anytime. Your access continues until the end of your paid period.
Schools & organisations
Enterprise
From £999.00 or tailored quote
Multi-seat governance, SSO-ready provisioning and EU AI Act / ISO 42001 reporting.
- Custom personas and approved knowledge
- Role-based access and audit trails
- Named human contact for onboarding
Why customers can buy with confidence
Governed & private by design
Human oversight on consequential decisions, consent before personalisation, UK GDPR-aligned data handling.
How we govern AICancel anytime
Monthly and yearly plans can be cancelled from your account. Token packs never expire into a subscription.
Refund policyVAT-inclusive prices
The price you see is the price you pay — 20% VAT included. Secure checkout by Stripe.
All pricesFree tools to try first
Chat with ALFI + EDIE, use HELIX and the Scenario Builder free — no card required.
Try free
Where to go next
- The ALFI + EDIE FrameworkHow Codify, Personalise and Govern fit together.
- EDIE — the heartEmpathetic support, wellbeing and companionship.
- Responsible AI guideSafeguarding, governance and UK regulation, in plain English.
- AI compliance for individuals & small charitiesFree policy templates, an incident log and proportionate checklists.
- No subscription — buy onceToken packs that never expire, and what stays free forever.
- PricingWhat is free, what is paid, and what you get.